Bringing Dong Nai chocolate to the world

In 2015, Trong Duc Cocoa Co., Ltd (Dinh Quan District) and Ca Cao Ken Co., Ltd, a traditional confectionery manufacturing and trading enterprise in Japan, cooperated with the goal of promoting and exporting chocolate. and products from cocoa from Dong Nai to the world market. The outstanding advantage of the chocolate product line that these two businesses are introducing is the high-end product line, handcrafted from cocoa beans, which brings different flavors compared to traditional chocolate, becoming a trend. New consumption in Japan and the world market.

Mr. Nakano Toshimi, General Director of Cao Cao Ken, spent many years researching and researching Vietnamese cocoa products, especially the quality of Dong Nai cocoa beans before choosing to cooperate. Mr. Nakano made many trips to Dong Nai, went to the factory to "hand in hand", instructing workers on the technique of processing chocolates according to international standards. According to Mr. Nakano Toshimi, cocoa grown on Dong Nai land has absolutely advantages in quality and can expand export markets.

* Vietnamese cocoa is "super product"

Over the years, what do you think about Vietnam's cocoa products in general and Dong Nai in particular? What factors make you choose cocoa producers in Dong Nai to cooperate?

- I have 40 years of experience in the field of confectionery production and trading in Japan and other countries in the world. We have used a lot of chocolate processing materials from world famous cocoa countries. I myself spent 8 years to learn about the Vietnamese cocoa market, including Dong Nai cocoa, and decided to cooperate with Trong Duc Cocoa Co., Ltd. Perhaps due to the soil and especially the fermentation technique of cocoa beans of the enterprise, the cocoa beans of Dong Nai have their own characteristics that are very fragrant, sour, less bitter ... are the factors that make the type Chocolate eating does not cause boredom. Therefore, I am very confident about the quality of this unique product.

The market development opportunity of this product line is huge because of the experience of market exploitation, we already have. Most importantly, the quality of Vietnamese cocoa is very good, my own assessment is better than the world famous Ivory Coast cocoa. I am very happy to have a cooperation with Trong Duc Cocoa Co., Ltd. and come to Dong Nai to work with farmers. They are very diligent, subject to the principles and requirements set by the company, making products that meet export standards.

Why did you choose the partner of Trong Duc Cocoa Co., Ltd? What do you see in this fledgling business?

- First, Trong Duc Ca Cao   is very attentive to the construction of specialized areas, managing the cultivation process very carefully in the direction of safety and sustainability. They are interested in developing new varieties, understanding the market to provide the types of cocoa that the world market needs, including less common lines to meet the needs of world consumers about the types High-end chocolate, which is different from the usual traditional ones. Secondly, Trong Duc has a very professional grain incubation technique, producing very good quality nuts to make high-end chocolate bars with the most exquisite taste.

However, due to differences in cultivation and production practices; About culture between Japan - Vietnam, there are still many things to improve in Trong Duc's production. In particular, small but very important habits in production such as workers must wash their hands thoroughly and spray disinfecting water before entering the workshop. Therefore, we still mainly import cocoa nipf (roasted cocoa beans and peeled silk shells), cocoa syrup to Japan for processing. But my enthusiasm is to standardize our factory in Trong Duc Cocoa Co., Ltd. to international standards to become a factory to produce chocolates and products from cocoa for export to Japan and other countries. gender.

* Will make handmade chocolates

It is known that Dong Nai chocolate product is a high-end product line made from cocoa beans by hand. Cocoa Ken's plan for the development of new product lines is being taken care of by consumers worldwide?

- Chocolate flavor can be changed thanks to raw material origin, from cultivation to fermentation of cocoa beans. When giving chocolate products made from Dong Nai cocoa beans to Japanese consumers, they try and return to order again. This is also a good signal for us to invest in developing a new product line in this market. Since before, most of Japanese chocolate processing materials are imported from Europe in the form of semi-processed products, such as: importing flour, butter ...

We are building our own store chain of Bintube product line, which means the product is processed from grain to chocolate bar. We currently have only a few stores, but in the near future we will open more stores in shopping centers that only sell this new product line. This is a high quality and very high quality chocolate product line. Enterprises are also very confident that they can compete with quality and taste, not cheap.

He and his partner are implementing a program to sell fresh cocoa trees, designing tours to the garden to visit the process of harvesting and processing chocolate ... Why is there a unique business idea?

- Although the country consumes a lot of chocolate, Japanese people hardly know how cocoa trees are. After I processed products from Vietnamese cocoa beans for Japanese consumers to enjoy, they were very interested in this product. It is the consumer who orders us to buy cocoa in one year. They pay for the care manager according to the organic production process; update images, flowering process, fruit for visitors to follow. Tourists will book tour to the garden, go to the factory to witness the harvested pods themselves, and recruit the best quality cocoa beans as raw materials for processing chocolates by hand.

This is a pure product line, using pure natural ingredients, not flavoring or other additives, so it is very popular with chocolate connoisseurs. We not only produce but also provide our customers with garden tour services, which contribute to increasing the value of agricultural production, adding benefits to farmers. This is a very interesting new program that attracts many interested customers. Although it has just been deployed, there are nearly 300 Japanese customers ordering cocoa trees at the garden.

How is Dong Nai's plan to boost exports of chocolate and cocoa products in the near future?

- Previously, the world often knew about South American and African cocoa, but did not know many cocoa products in Asia, including Vietnam. I have established a new company in Singapore with the aim of promoting and promoting chocolate and Vietnamese cocoa products to the world market. We tested and introduced 6 new product categories, including: cocoa nipf, white chocolate, green tea chocolate ... and connected the export of chocolate tons to the Korean market. We will develop in parallel both Japanese and world markets. The strong and different product lines that we focus on are still handmade chocolate products made from seeds; and continue to exploit and find new products from cocoa. In addition, the existing products of Trong Duc, such as wine, cocoa powder ... are also good products that can be exploited and exported.

Thank you Sir!

Plains   (done)